[Jensson]

> anyone with a background marketing should be pretty versed in product-market fit. It is a fundamental concept to marketing in the same way double-entry bookkeeping is fundamental to accounting.

It isn't though, marketers aren't experts in understanding if a product is worth building. Some become experts at that, but it isn't a standard part of their job. Instead find people who are experts in product design or just regular business, they will likely be better at this than marketers and could do the marketing bits as well.

It feels as if developers do the same mistake here as they accuse others of. Even a developer can learn marketing, so why not make a product designer learn marketing? Its just useful to have another person on the team who takes care about product market fit etc, looking for a marketer for that role just limits who you can find.