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by stingraycharles 1734 days ago
Maybe, I would just look for qualities of finding PMF over marketing qualities. Getting a startup’s product strategy in the right direction is something entirely different than “just” marketing; it means understanding how to change the product based on lack of demand, and understanding it is, in fact, a product problem rather than a marketing problem.

I’m sure great marketeers qualify for these traits, but if that’s the case, why not just select for these traits in the first place, rather than marketing?