[cybernautique]

This is whatabouttery to a fine degree.

You start with "I don't know what an Ethical company means to you _or if it should matter_;" I'm a sincere egoist, so I declare: no! It shouldn't matter to you, or to anyone, what my or anyone else's notion of ethical is! Ethics isn't a universal, it's not endemic to the individual experience, and neither is ethics-having in the first place.

I contend that ethics-having is vital to the human experience like vitamins are vital.

Having said that, what would an ethical company look like _to me_? I have one simple test: whether a B2C company enforces that their product or service be used only in specific ways. Any company which fails this test is de facto unethical, and downright uncivil.

[ipaddr]

That test doesn't sound simple or an ethical measure.

Apple taking away the right to repair is a company enforcing rules for a product be used in certain ways. On the other side facebook tries to get you to use the product in certain ways but rarely enforces it.

[cybernautique]

It's an ethical measure because I use it to measure whether something conforms to my ethical values. I take it to be axiomatic.

Likewise, it's a simple assessment for me to conduct. "Do I think this corporation enforces that their product or service be used in a certain specific way?" Unfortunately, I'm incapable of formalizing it any better than that. Yes, it's arbitrary, and not rational. I accept that. I don't advocate that anyone use this test, nor adopt my ethical positions; however, it is what I use, and I was primarily interested in sharing my perspective (which is both arbitrary and irrational).