[standardUser]

Skin color is one of the characteristics that influences our lived experience, and a lot of companies are seeking a diversity of experiences in their staff and leadership. They may look around and feel like they have a significant diversity of backgrounds and experiences, but not in one particular and very important way. So they want to correct this.

I'll readily concede that many companies do this for image reasons alone, though I'm sure some do it out of a genuine belief that diversity can lead to better business outcomes, or create a more desirable workplace for attracting new talent. But in the end, this is the decision of a private company and they are not being coerced to make these decisions by any authority, nor does it sound like they are breaking any laws.