[brtknr]

I wonder how much the fear of 13 is going to impact sales https://en.m.wikipedia.org/wiki/Triskaidekaphobia

[davuinci]

My guess is that there would be an even more negative impact on sales if they would call it 12s. Lots of consumers would assume that only minor improvements were made and would choose not to upgrade.

[nerfhammer]

Those consumers would be right though, no?

[cgy1]

Now I wonder if the iPhone 4 had reduced sales in China/Asian countries.