[anrevl01]

Unless the test subjects were looking at a blank screen these results are misleading. Most websites are designed with visual focus at the top left (logo) and middle of the page, therefore people look there first because the design leads their eyes there. If there is no visually leading content on the page, I imagine the results would be much more random-looking.

[lbarrow]

GazeHawk intern here -- I wrote the article.

I have to disagree. The entire argument of the article is that people learn a specific pattern for looking at websites that they don't use in other contexts; putting a blank screen in front of them wouldn't trigger this pattern.

The test subjects were looking at a large variety of websites. Some used the top-left logo design and some didn't, but this didn't seem to make a difference -- almost everyone looked up and left with their second fixation. I might update the post to make this more clear.

[nhebb]

I'd be interested to know a couple of things. First, what types of sites were the people in the study were looking at? My gut feel is that I look at news sites in a different way than I look at product sites, for example. Second, for product sites, where do users look when they are seeking a call to action? When I first view a page I am looking for information. went I want to take action, I scan around looking for a button or link.