[logicalmonster]

> Is it because we pay more attention to FB or is it because FB is different in some way?

Facebook probably has the most well-known face of any of these companies in Mark Zuckerberg. And one difference between Mark and other typical cut-throat business leaders is that he's got a reputation for being weirdly socially awkward in a noticeable way to the extent that there's numerous memes about him being a robot or alien.

Tim Cook, Jeff Bezos, and others might be similarly ruthless or worse entrepreneurs, but they don't come across as the same level of creepy even though they also want to own your data, put cameras and microphones in your house, just as much as Facebook.