[mistrial9]

a quick search shows that about ten percent of Europe are vegetarian, and about 375 million people world wide. Please note that "vegan" has a narrow, specific meaning; there are fewer vegans.

The definition of advertising is to change behavior, it is done daily for lots of reasons. Why not let people choose? Let's not prescribe outcomes, but instead enable evolution.

[usrusr]

375 million people world wide, and I'd expect not one of them to start eating meat because of some reduction of methane impact.