[rmc]

Since a similar time difference exists in the case of Kenya

There is a time difference between US & Kenya, but Kenya is almost on the same timezone as Europe.

[petercooper]

Yeah, and it's 3 hours lessened in any case. The ET workday would be 4pm-midnight in Kenya. More natural than the 7pm-3am run in India, in any case.

[kaze]

True. But a large part of the demand is likely to come from the US. Demand from Europe is likely to be limited since the proportion of English speakers there is less.