[pindab0ter]

I doubt this will cause people to eat more meat. I’m just guessing, but it has to be a very small group of people that limit the amount of meat they eat out of purely environmental reasons.

The group that’s limited by either cost or because they’re saturated has to be orders of magnitude larger. So I see this as an awesome bit of progress.

Please do correct me of my assumptions are wrong, though.

[pricecomstock]

I don't have any numbers or sources, but I'll chime in as someone who limits beef intake solely because of environmental reasons. I don't cut it out completely, I just stay mindful and only eat beef when it's meaningful. So trying something new and interesting, special occasions, or when I otherwise will really savor it. If I'm getting fast food or just eating to eat, I steer towards chicken, eggs, or vegetarian options.

[jonnycomputer]

Yet, but you are also probably the sort of person who would browse this article and conversation. No offense intended, but not representative of the general population.