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xattt
1748 days ago
Is there an industry name for this specific phenomenon? Where goods are purchased/owned/carried solely for an intimidating appearance without any intent of using for their intended purpose?
2 comments
dharmab
1748 days ago
In the automotive world this is called "presence"
To automotive marketers this type of customer falls under "status seekers"
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henearkr
1748 days ago
A lot of people needing to buy imposing bikes, cars, clothes etc do it because they feel insecure, for example in their masculinity...
link
To automotive marketers this type of customer falls under "status seekers"