[maccard]

But fragmentation doesn't guarantee a choice. Take web streaming for example. I don't have a "choice" between Netflix and Disney, the choice is made by the content they provide. Now I'm essentially required to have two accounts to access the services that could appear on just one.

Music streaming is a different ball game altogether; I have an actual choice here between Spotify and other providers. Yes there are some exclusives but for the most part I'm choosing based on the features they provide, brand loyalty, price, etc.

Games consoles are somewhere in between (largely due to the methods of funding video games) - you choose between Xbox or playstation (or Nintendo I guess) and get access to a wide range of games on your platform. Yes there are some exclusives (most of which are funded by the console maker and just wouldn't exist if it weren't for this), but by and large your choice is dictated "where are my friends", gamepass, price of console + services, brand loyalty.

This is going to end up like origin vs uplay vs battle.net, where you don't have a "choice" on where you play because there's no overlap, you just have to have axcpunts with them all and deal with all their individual crap, and shitty practices rather than just Apples