| > But for a certain class of use-cases it is a massive advantage. Specifically, businesses holding inventory and operating at between $1M to $100M in revenues. This is a sweet-spot market, and is usually when a company is most earnestly exploring what differentiates it. You're A/B testing every feature under the sun to find what improves your ability to sell. You've started to cluster your customer into segments, and tailor your marketing efforts accordingly. Operations are still crystalizing, and the company still hasn't found its "step". Headless lets me, as a business operator, try out new things at a fraction of the cost as the "old days". In 2010, it was a multi-week or month-long project to get PayPal checkout integration. Now I can get it up and running in a few hours, alongside Stripe and some "Pay Later" solution in the same sprint. The programmer in me loves the maturity of the new ecosystem, and that a lot of "best practices" have evolved to answer questions my development team has on how to get their job done. They're not searching for algorithms to best persist b-trees to disk while supporting random searches, but whether changing the category page to show on-model shots vs. side shots is more effective at generating click-thru. There's a huge ecosystem of plug-ins, add-ons, and apps that let businesses explore new ideas with a LOT less risk. Headless is a great wrapper to cobble all those vendors and in-house solutions together, before deciding to double-down on specific decisions and implementations. |