[oldworlds]

Hey HN,

FINLO is an investment research platform built to optimize stock tracking, research, and analysis.

First things first, we don't give any advice, guidance or "guru/expert" tips.

We provide access to the data + tools needed to track investment stocks, monitor markets, keep an eye on your portfolios and perform comprehensive due diligence.

I'd love to receive your feedback and I'm here to answer any questions!

[mritchie712]

Easy to remember name and great domain, nice work.

What are your near term goals for this (e.g. # of users)? How are you planning to grow? Releasing individual tools (without requiring a sign up) could be a good channel [0].

0 - "Engineering as Marketing" https://www.wax.run/public/08504fa63a8a426e9d87894e11b6c418

[oldworlds]

Thank you!

We're close to hitting our next milestone, about ~20 users away. This will allow us to purchase more commercial data licenses to expand our current coverage.

Growth is tricky as we'll need a healthy marketing budget to put us in front of enough potential users. I think we'll need to start raising capital once we hit our next milestone. Capital would also allow us to start working on this full time, which we currently are unable to.

That's an interesting approach, I think we have plenty of work to do on FINLO, so I wouldn't want to spread ourselves too thin. I go back and forth between having a free, limited plan or sticking with our current trial and premium system.

[rezistik]

Two holdings is too few to allow a user to understand the tool. This is a crowded space with Yahoo Finance, Seeking Alpha, StockCards, Finbox, TradingView, etc

[oldworlds]

Thanks for checking it out and for your feedback.

You might be right, maybe 5 would be more appropriate.

[rezistik]

I can only add 4 holdings to my watchlist, 2 to my portfolio. There's also like 5 CTAs to upgrade my account on my home page.

I'm invested because I like the hn community but if I found this app on reddit or from a google search the second I saw the limitations on holdings and watch list I'd totally dip.

The app is screaming at me to spend 10 bucks and part of me wants to, I think the sentiment analysis integration could be valuable but I can't hear my own thoughts over the big orange buttons demanding my money...

Let people fill out their portfolios and watch lists, if there is a timed trial let them use the services, maybe they scroll through the curated news and the tweets, the sentiment analysis, they throw some money at a ticker and come up a few percent and decide it's worth 10 bucks a month to do it again.

Like what is the time limit for? There is a time limit and a feature limit? Choose one?

I don't care that much about being able to modify the colors on my table, I kind of like it but like green and red are great if you're not color blind, and if you are just put a little toggle in another tab instead of taking up half of my screen with these little hue shifters.

The market performance tab is kind of cool but I have to drop my mouse at the far edges to scroll or I'm scrolling the inner tables, might work better as a tabbed interface to swap between but I don't feel strongly about this part.

As it stands I'm just going back to the other 15 tools that do this. Sorry not trying to be harsh, I'm just a very active consumer of these tools.

[oldworlds]

I appreciate the feedback, it does help hearing different perspectives.

I think you're right about the watchlist/portfolio limits. The CTAs over blurred cards are more to hide premium data, but I'll re-think that.

I agree that market performance needs some improvement, and tabs might be the way to go. I'll test and see how I feel about it.

Thanks again for the feedback, I really do appreciate it!

[rezistik]

There is a time limit on usage, why bother with a portfolio limit?

If someone is invested enough to add 10-50 holdings they'll probably be more likely to convert to a monthly sub, but limited to 5? I stop and go back to yahoo finance and never realize the value of your service.

[rezistik]

Lower the material paper value. The cards have too much depth.

Seems cool so far though. Playing with it.