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by askafriend
1744 days ago
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This is wrong. If you’re building an early stage consumer startup in the US, you should launch first on iOS period. Use that starting point to iterate rapidly to figure out product-market fit and then launch Android. There is a reason you see the best consumer companies take this route and it’s not because they’re poor at arithmetic. |
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If you always default to launching on iOS, don't be surprised if user adoption is further limited when you eventually get around to launching on Android since by then, there would be competing products or you'll have difficulty changing the perception of "this company thinks I'm a 2nd class citizen, why would I bother?"
(Snap faced some of this for a while though I'm not sure what their distribution metrics look like now)
There is also a critical window when launching on multiple platforms. If you wait too long, the brand's "xyz OS only" will stick and opens the door for your competitor to say "We're like that other app but we actually work and sync across all your devices".