[fouc]

> Around the world there are regulations for "influencers", for people with a large audience on platforms like YouTube, or Instagram, or TikTok. Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But.. why does no-one on TV, or film, or anywhere else have to do that?

That's a quote from near the beginning of his video.

Tom Scott is supportive of declaring paid endorsements, he just thinks it should be declared everywhere by everyone, not just influencers. He gives some good examples of some TV/film that do declare it with a sort of watermark.

[IfOnlyYouKnew]

The "anywhere else" just isn't true. Ads on TV as well as in the printed press and large online platforms are labeled either by law or more or less formal agreements between these publishers.

The same is true for "native content" which tries to blend into the site with design and format, but is still clearly labeled as being "sponsored by BP" or whatever.

Journalists at quality publications aren't allowed to accept anything of actual value. So books for reviews are ok, but you aren't going to keep that Mercedes. For car reviews specifically, I remember seeing notes on them explaining that the publication paid travel expenses or that they accepted the invite to some luxurious event.

It's really only the entertainment sector, especially US movies and series, that does product placement.

[pessimizer]

> Ads on TV as well as in the printed press and large online platforms are labeled either by law or more or less formal agreements between these publishers.

Ads on TV are literally placed in news (local and national) broadcasts with no indication that they were paid for. Every morning show has a segment where they shill products, periodic "gift guides," and people being interviewed who are headlining or keynoting local trade conventions and festivals. I don't think that there is legislation of any sort governing print ads; they're labeled to distinguish them editorially from the rest of the magazine or paper for the magazine or paper's sake whenever they're labeled. If they're disguised as a story, I've never seen them labeled at all.

On the internet paid stories get labeled a lot more often these days, but the push that made that happen is part of the same push that made influencer labeling happen, because the internet, being new, is the center of a lot of moral panics.

[mrweasel]

> Ads on TV are literally placed in news

That's pretty country specific. I'd almost assume that Germany prohibits that, I know Denmark does. You CANNOT insert ads in any way into a program. Ads must specifically ONLY reside in ad blocks, between programs.

Which is why many of Denmark commercial TV stations aren't technically Danish, but they also don't produce news shows.

[nicbou]

Watch the video. It's pretty interesting, but it also addresses your comments. I watched it from Germany, and I found that it applies to Germany just as well as the UK (where it was recorded).