[Closi]

> I'm not sure that's the same problem. I think Parent means that beef from elsewhere arrives in Ireland, is processed there and becomes 'Irish beef', which is clearly a bit of a stretch of the truth.

The problem is that it isn't true - the 100% British & Irish beef is actually beef from Britain & Ireland. It's a myth that it's the company name.

English & Irish law on the country of origin of products is pretty strong and certinally does not allow processed beef from other countries to be labelled/marketed as British. Also a 5 minute google search shows this is just simply an urban legend.