[hasperdi]

I don't think the website communicates whatever service they're offering effectively. Unless the visitor knows exactly what they're looking for.

IE. What is ATS? why do I want to see demo immediately?

[kristopolous]

There's a lot of "we're amazing!" on there.

It's trivial to get a flood of inadequate resumes and incompetent applicants.

So how does this avoid that problem in concrete market differentiated ways without using platitudes and self congratulatory language?

Is it the "Endorsement flow"? Why is it buried, sandwiched between a bunch of what Steve Krug called "happy talk" over 20 years ago?

[gethigher]

AD: It wouldn't be a startup without an amount of "look how good we are"!... It absolutely is the endorsement flow. People will only be willing to endorse their candidates if they are confident they can pass the companies probation... They can only really be confident if they have experience of their candidate in the workplace.

[kristopolous]

If you personally have to explain this to me then your website sucks. Take that to heart.

I know your business but ONLY because I read your comments on this thread. The website did not tell me this

Use the wayback machine, look at websites of companies prior to getting funding or on the introduction of what eventually became cash cow products, you'll start to notice clear patterns. You're violating a bunch.

[dfee]

Applicant tracking system. Basically a CRM for candidates. This is 101 level jargon.

If you don’t know it, now you do.

[hasperdi]

Thanks for the explanation.

Maybe 101 level jargon for you, but not everyone; especially who are not familiar with this particular domain.