[Applejinx]

There is also the societal expectation that, just because a mainstream media news source asserts something, it may possibly not be 100% authentic. Never mind the direction that doubt can lead you: there's a trace of skepticism.

What's going on (by now, obviously) with Twitter and Facebook and all, is that they are a vector for bypassing skepticism, by delivering information purportedly from your personal friend who is personally trusted.

Still no neutrality, but if you can make a web of propaganda through people who are believing things their apparent 'friends' (through various signifiers) are saying, and coordinate that, you can propagandize WAY more effectively than through mainstream media.

And that's what's happening. Everywhere.