[trainsplanes]

Unfortunately, yeah.

Company says it's the "future of business" and consumers are pushing for it, not companies. Then one day the company switches over to a new business model to milk us all even more and completely removes any other option. Other big players roll out an identical business plan within days. Cue blog entry/tweet from the company saying people clearly love it since profits are up and they'll never return to allowing customers to just buy a one-off product.