[wpietri]

This is my impression of the phrase too. I think there's a difference between being a go-getter or an entrepreneur (which can be fine things) and self-conscious "hustle culture", where people perform "hustle" and base their identities not in results but in the appearance of hard-charging success.

I think we have an epidemic of that right now both in the broader culture (e.g., MLMs, crypto hustling) and in tech, where some icons of success (Jobs, Zuckerberg) have led to countless dubious imitators (Theranos, WeWork).