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by TheOtherHobbes
1741 days ago
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It's not really a standard Apple play - take a new-ish technology and commoditise it, while wrapping it in pretty design and marketing glitter. Making pocket/rucksack electronic doodads is one thing. Cars are on a completely different level of industrialisation, supply chain management, dealer networking, service support... and existing competition. And the plausible market capture is much smaller. It would be like Apple trying to compete against NEC, Fujitsu, and IBM with a commercial mainframe project. They could surely get a product out. But why? And then what? |
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I think it's quite different. The car market is huge, and it's also a consumer market. Apple would struggle to make headway with enterprises, but they're good at consumer markets.
A lot of people would have said the same at the prospect of Apple competing with Nokia, RIM, etc in the phone world. And then they came out with a product that completely blew everyone away. A car is harder for sure, but they have the money and they also have the time so I don't really see why not.