[Someone]

I think it’s more that more and more brands will become just that: brands owned by a much larger group.

There’s a lot of consolidation going on in the market. https://en.wikipedia.org/wiki/PSA_Group already had quite a few brands, but merged with https://en.wikipedia.org/wiki/Fiat_Chrysler_Automobiles to form https://en.wikipedia.org/wiki/Stellantis.

https://en.wikipedia.org/wiki/Volkswagen_Group similarly, has quite a few brands.

Ferrari at sometime was part of https://en.wikipedia.org/wiki/Fiat_Chrysler_Automobiles, the predecessor of PSA group.

Maserati already is part of a larger group. It is owned by Stellantis.

Lamborghini is owned by Audi, which is owned by Volkswagen.

[reducesuffering]

Oh man, Stellantis... It's like all the most soon-to-be-obsolete automakers decided to band together to form a last ditch effort in the soon-to-be-EV world but only made it easier to short their collective downfall. Chrysler really never even close to recovered from 2008.

[csmeder]

The sale of Volvo to Geely blows my mind in particular when you realize $1.5b is only 30,000 BTC. Geely bought Volvo for the cost of 6 pizzas [1].

[1] Ford paid $6.5 billion for Volvo in 1999, ten years later, in 2010 10,000 Bitcoins was worth 2 large pizzas, and 8 years later in 2018 Ford sold Volvo to Chinese carmaker Geely for $1.5 billion (30,000 BTC by today's valuation).