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by abdel_nasser
1745 days ago
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people on reddit have noticed that different clips are played each time you view either pill. ive clicked the pills maybe 20 times so far and theres at least one new clip each time. it looks like they pre-rendered for each time and spread out a ton of clips across all those times. so the computers that are serving this just have a ton of videos and change which ones they are giving out once per minute, compensating for time-zones. pretty simple. but a great result. i feel like this is the most compelling advertising ive seen in my adult life. i think its interesting that they chose the pre-rendered approach to this. pre-rendered and FMV is a very interesting space right now. there seems to be a revival stirring. take for example "at dead of night." its a horror game thats pre-rendered and uses FMV and does it perfectly to stunning effect. people liked it, markipliers lets play got something like 7M views IIRC. and the previous game by that same person was a full FMV murder mystery game and it is very compelling indeed. nobody has seen these concepts fleshed out in the modern world where storage is dirt cheap and video games are taken seriously. new life is going to be breathed into these concepts and i think it will be very exciting. |
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