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by fshbbdssbbgdd 1741 days ago
The trajectory doesn’t seem comparable. Apple is the biggest company in the world, makes the best products in nearly every category they’ve entered (with real improvements every generation), and is still growing at a fast pace. If this is bad, I want to hear what good looks like.
2 comments

> makes the best products in nearly every category they’ve entered (with real improvements every generation)

I like Apple at its best, but I wouldn’t say they’re the best in every (or even nearly every) category they’ve entered.

Yes they have iPhones (top range, even if they have competition from top range Android alternatives), iPads (peerless), Apple Watches (dominant), iPods dominated the MP3 market back when that was a thing anyone cared about…

But they also make really weird mice (Magic Mouse 2: charger on the bottom; many models: one button; Mighty Mouse: scroll nipple; iMac: unergonomic puck), the Apple TV and HomePod are nothing special (the latter is a pity, given I don’t trust their Voice Assistant competitors), and the device power cables have been infamously fragile for a long time.

They're doing fine, but I don't see the 'real improvements' over the last couple of generations. The M1 may be such a development, time will tell.
Apple is becoming like Bentley (or similar higher-end car manufacturer), where the improvement is not in the feature but in the overall package. In other words, the package you get is the feature.

Some improvements like fit & finish, tolerances, endurance, so on are not visible on paper. Others like battery life and weight are visible on paper. When these combine with the xOS (where x={mac, i, iPad, tv}) ecosystem, whole thing becomes visible or palpable, one may say.

It's not an ubiquitous thing to have in technology space, and only possible with tight integration Apple provides, and strives to keep.

You can’t expect breakthrough products like the smartphone every few years. That was decades in the making culturally and technologically.

Doesn’t mean something bad is happening, yet.