[ayngg]

I feel like the audience has been decreasing for decades, and the current state of how news is reported is sort of an attempted pivot in reporting style meant to emulate social media which has been eating their lunch. Clickbait headlines and partisanship/ bias fuel a type of engagement that seems to be much more lucrative than what they did before. In terms of cashing in, I do believe it is something that they are doing to survive.