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by GCA10 1750 days ago
Bear in mind this article's primary source (data, interpretation, calls to action, etc.) is Edelman, a global PR firm. Quoting from the tagline on Edelman's own website, its mission is to "partner with businesses and organizations to evolve, promote and protect their brands and reputations. "

The survey data itself sounds plausible, and I've got no immediate reason to question the numbers. But when it comes to interpretation and next steps, Edelman very much has a point of view that predates whatever the data has found.

1 comments

Food catch.

In other words: This article itself contributes more to increase mistrust in the media than it increases the trust in the media.

Especially considering this quote from the article: Axios has a stated mission to "help restore trust in fact-based news".