[tbrownaw]

Um, no. You gain people's trust by being consistently worthy of trust.

This article seems to think that trust is it's own fungible but inconvertible substance (the media has lost theirs, so someone else needs to give them some), rather than something that derives from an objective reality.

[watwut]

> You gain people's trust by being consistently worthy of trust.

People trust repeated liers all the time. And truth telling institutions are rarely most trusted popular ones.

[MattGaiser]

Indeed. It seems like the path to getting a lot of people to trust you is to tell lies so big that many can't believe someone would come up with a lie like that.

[Rerarom]

https://en.wikipedia.org/wiki/Big_lie

[laurent92]

Whenever people complain about the state of their society, I can’t help but think they still really desire the current situation.

[julianapostate]

Why don’t people trust the media? Exactly this type of consistent ham fisted reasoning that any intelligent person can see right through which obviously demonstrates an agenda.

[systemvoltage]

Intellectuals already see how news corporations are too busy serving their echo-chambers. Thus, the trust got eroded over the years and it has just gotten worse.

In order to be effective news source, you need to separate truth and opinion. Reporting stories even if they're uncomfortable for their own customer base goes directly against their business interest (revenue, clickrate, etc.). So echo chambers get louder. Trust is earned by consistently confronting difficult facts.