[codelust]

This post http://bechalis.blogspot.com/2011/08/i-dont-care-about-e-com... absolutely nails why the e-commerce scenario is different this time from a customer's point of view. Obviously, it is not at a massive scale yet, but you can see the momentum that is building now.

The valuation maybe over the top, but the fact is that in India we are reaching a stage where expanding into large tracts of our market can't be done on the cheap. And I am not talking about spending on marketing here. Most of us take putting together the logistics and supply chain on a pan-India level as trivial. It is unbelievably hard and that at least some of the new breed of companies are getting it right is a significant differentiator from anything else we have seen so far.

Also, compared to where we are otherwise headed with the ad-based online business in India (which has not shown growth worth speaking about since forever), give me a bubble any day.