[phsource]

This might as well be called the Age of the Blog Post, which seems obvious today in our age of Substack, Medium, and Wordpress, but back in 2004, definitely wasn't quite as clear!

> The Internet is changing that. Anyone can publish an essay on the Web, and it gets judged, as any writing should, by what it says, not who wrote it. Who are you to write about x? You are whatever you wrote.

That being said, I think the above has contributed a bunch to sensationalism. Unbundling of writing from magazines and newspapers into little articles incentivizes writing individual articles that stand out -- clickbait, shockers, and half-truths.

Good writing and crisp thinking definitely still rises to the top, but so does controversy and stirring up emotions. So yes, essays have won, but it's less clear the kind of essay that Paul mentions ("a few topics you've thought about a lot, and some ability to ferret out the unexpected") are the ones that have won