[munificent]

This is a really really good article:

> “What is it about enterprise companies that make so many of them abandon native apps, when they could surely afford to develop one app for each platform?”

Another way to think about the article's thesis is that organizations never deal directly in simple "costs", like "Can I afford to spend X on Y?" They always evaluate in terms of opportunity cost, "Would I rather spend X on Y or Z?"

Once you frame it like that, you realize that the choice between native versus cross-platform is, as the author states, often a choice between fidelity and velocity. And in today's software environment where hardware and user needs change very quickly, velocity often wins.