[sjwalter]

The thing is, the nutrient content of the resulting food plays close to zero role in the creation and marketing of food. Consumers, broadly, shop on looks, and even the health-conscious consumers who eat raw, whole, organic foods might be eating nice-looking, nutrient-sparse water, and won't know anything's amiss. Health problems experienced due to this issue are unlikely to be identified as dietary issues by such consumers.

Whole Foods is stocked full of these nice-on-the-outside fruits and veggies, e.g., Driscoll's large, deep-red strawberries that lack any and all flavour and whose cross-section is mostly white, tasteless flesh.