[travisgriggs]

> “What is it about enterprise companies that make so many of them abandon native apps, when they could surely afford to develop one app for each platform?”

If this is the case though, why when I follow links to strong web apps like Twitter and reddit and Facebook, do I got plagued with “try the app! It’s better!” prompts?

I developed/maintain 2 apps that both have native variants. So 4 apps total. And I often bemoan the duplicity and wonder if we shouldn’t unify them. But then I see that the web guys are still pushing me to use native apps. I find it very circular/confusing.

[danybittel]

I think that's pure marketing. If you download a "native" app, you're more committed to their product. And they can show an icon on your home screen. It is probably more comparable to a bookmark.

[dividedbyzero]

Native apps can keep users more engaged (think notifications) and collect more and better data on them

[wmf]

Besides what other people said, mobile apps have unblockable ads. The app is better... for them.