[amusedcyclist]

I'd argue that buying things online with no friction is pretty life changing. Lots of people barely go to stores anymore.I don't use an Alexa, but for people who do I think its a pretty big shift in their lives. This is not even to mention AWS which has been a huge factor in the creation of the modern internet. Also for better or worse Amazon controls the economies of many small exurban towns in various parts of the US. Not all of its impact has been positive of course, but the impact is objectively enormous. I would say after Google, its the most impactful of the FAANGS