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>Does low-key shilling and banner ads really make that much money. I genuinely believe Reddit's real value proposition is manipulating the content shown to the masses. As a propaganda tool, it's incredibly powerful to saturate people's feeds with consistent and coordinated messaging. At any given time, the feed of r/all and r/popular has several agenda-posts and submissions designed to be derisive and derisive. The nature of the subreddits themselves can also be co-opted, as r/facepalm, r/insanepeoplefacebook, and r/publicfreakout are basically used to mock conservative pundits and politicians. "Niche" criticism subreddits - made specifically to mock the other side - also pop up from time to time, like r/HermanCainAward and r/LeopardsAteMyFace. There are, of course, constantly submissions from obviously leftist subreddits like r/LateStageCapitalism, r/PoliticalHumor, and r/AntiWork. But screenshots of tweets posted there inevitably end up on both r/WhitePeopleTwitter, r/BlackPeopleTwitter. That being said, I think r/pics has the most subtle manipulation. If Donald Trump was in the headlines for doing something bad, you would see pleasant photographs of Obama with tens of thousands of up votes. Something about Antifa in the news? Plenty of d-day and patriotic Nazi fighting images. Right now there is protest art against the Texas abortion decision. Lots of things on r/pics are harmless, of course. But you will also see odd things where the post has 50k point score, with a 50% approval score, and the comments are all overwhelmingly negative. I recently saw this on a post comparing Taliban forces in technical trucks with a bunch of rednecks in Toyotas with Trump flags. Make of that what you will. I could go on and on, but if you wanted to persuade people on a near subconscious level, Reddit is nearly the perfect avenue to do so. |
- Reddit CEO Steve Huffman source https://www.newyorker.com/magazine/2018/03/19/reddit-and-the...