[jonchang]

Quote:

Why go after hotel or airline rewards? Because these accounts can all be cleaned out and deposited onto a gift card number that can be resold quickly online for 80 percent of its value.

“These guys want that hard digital asset — the cash that is sitting there in your inbox,” Bill said. “You literally just pull cash out of peoples’ inboxes, and then you have all these secondary markets where you can sell this stuff.”