[OJFord]

I think something similar but very different: not many stores mention it, not much news about it, hardly anybody aware of it.

Even companies that provide it talk on their websites about what they'll give you, the data and tooling, not how they'll take it from your customers.

(It's also hard to talk about without sounding tin-foil hat... I don't mean to. I'm mostly resigned to it, the state of advertising etc., I mean I'll block it digitally of course, but I'm not going to go shopping in a balaclava with exaggeratedly not-mine gait or anything, just still dislike that that would be necessary if one did care enough, if you see what I mean.)