[devnulll]

> I don't know if we're coming at it from the same angle if we're lumping Minecraft in with alcohol and cigarettes.

My belief is that's a reasonable debate with very valid points on both sides. At a personal level, kids 2-12 are Addicted to games (Minecraft, Roblox, etc). Taking the games away has the same impact as taking away narcotics from an addict.

The unregulated ability of these platforms to target children (and they do), seems very analogous to pre-regulated cigarettes, drug, and alcohol marketing.

I wager more psychological studies are done on driving MAU, rapid viral adoption, and upping Click Through Rates than were done for nicotine.