My guess: Deno would perform too slowly which would hurt the UX. It would also be harder to maintain than a language like Rust. And of course Rust doesn't need a runtime.
Not everything is about performance. Deno lets developers be more efficient than Rust, and it is easier to hire developers that already knows TypeScript/Node.
If Deno wouldn't use itself because of reasons like this; then people should really think twice before using it to build anything server side.