[tduberne]

The article makes the exact opposite claim: the cultural imprint does ot need to evoke a feeling in you, you just need to believe that others are associating the product with a certain image (to which the company hopes lots of customers will want to identify).

As the article argues, this also makes it more difficult to escape: you have no control over what others are seeing.

[mekkkkkk]

I think that we agree. My only point is that the warm feeling of aligning with a preferred image is still an implanted emotion.