[podperson]

"Secret" in that Amazon tells one story in public, then cuts a different deal in private and tells developers not to discuss it. (Presumably this blog post is some kind of breach, but since they've pulled out of the market it may not matter.)

The fact that the email from Amazon had bold text is irrelevant. If Apple advertised 70% going to developers but then sent you an email saying "hey, we'll put you on our featured app page if you agree to (a) accept 35% and (b) don't tell anyone about it" would that be secret? What if they bolded it?