[robtoo]

Okay, fair enough.

But I do think it is exaggerating to say that "everyone downloading the free app is harboring illusions that they're supporting the developer."

I strongly suspect that the overwhelming majority of downloaders get no further than "ooh! free stuff!" click

[masterzora]

Maybe not everyone, but certainly a non-zero number of people. As I read this I started feeling bad for the daily free apps I've picked up from Amazon thinking the developers were getting paid. At least now that I know I can go actually put money in their pockets. Hopefully others feel the same way.

[watty]

I had no idea 20% was expected to be paid to the dev and I've downloaded several from the Amazon App Store. It sounds like this dev made an uneducated choice to be featured even after knowing they would receive zero %.

[Avenger42]

At the very least you have to say their choice was educated - there was a debate, they decided to go ahead and do it, it didn't work out, they're shifting their resources as a result.