[arcticbull]

In the Tim Cook era they are now (or are now transitioning into) a services company. Steve would have murdered anyone who proposed putting a 90 day Apple TV+ upsell in Settings on a new phone. Out the airlock. Instantly.

They’re moving to selling subscriptions and data is critical to that.

Strict rules would actually give them a huge edge over their other services competitors on platform and if they could couch it in anti-trust, that would be quite a coup.

[orhmeh09]

Do you remember MobileMe? Jobs was in charge when its 60-day demo shipped with OS X: https://www.dummies.com/computers/macs/how-to-decide-whether...

[arcticbull]

I actually have a .Mac account from back in the day - only one I missed was iTools. That IIRC was embedded in the MobileMe settings pane, the AppleTV+ ad is top level of Settings. Between your face and software update haha. Not anywhere even close to an AppleTV settings pane.

At least they kept it out of Buddy this time haha.