[0xbadcafebee]

Largely Enterprises that had too much profit to care, or were controlled by a parent org with a tight leash on expense with no regard to product. Old-school businesses that had barely begun digital transformation. As long as they got their 2% growth YOY, there was no interest in closely tracking anything but the core BI metrics for growth and expense.

I would add that a/b and surveys are not good enough to identify customer pain and solve the problems they most want solved. There's a raft of feedback mechanisms that most Enterprises ignore because their products are so complicated that nobody wants to sit with the users and find new methods for continuous improvement. Agile/Lean/DevOps/SRE constantly emphasize quality and immediate halting of product work until bugs are fixed, yet no Enterprise I have ever heard of does this (even for reliability - one of the core metrics of any online product!)