The key word here is “large” I think. It's deeply irrational, but in front of people, discussion usually become a contest to assert one's status among the group, and it's just too hard to “surrender”.
Oh fortunately it does, people don't usually insult each other in real life at family events. Yes people are speaking louder and louder, and ends up using a ton of sophism and Ad hominem but that's it. On Twitter this is what a civil conversation looks like…