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by viae 5431 days ago
> Why do you assume Americans are more deserving of Apple's manufacturing jobs than the Chinese?

Because the consumers of every nation on earth, deep-down, are superficially patriotic. We don't want to recognize that the global economy is post-nation state. We want to pretend that when we buy an American company's products it is, American. Just as if we decide to buy an Italian sports car we want it to be Italian. Companies prey on these emotional ties to our identities in all manner of ways. In the parent thread's example, Apple does that by labeling their products' packaging, "Designed by Apple in California."

1 comments

I don't agree with the 'superficially patriotic' remark, at least in regards to Americans. I believe that after seeing the effect of all these manufacturing jobs being closed down, many would opt to pay a higher price knowing that it would save jobs.

I don't necessarily blame companies for these emotional ties. There was a time when those ties really meant something.

In this case "many" means a minority. The majority have voted with their dollars over the past several decades and overwhelmingly chosen products that are manufactured wherever is cheapest.
It really is only four decades and I meant for today's American consumer in retrospect. Today's consumer doesn't have a choice. It is rare to find a product that hasn't been outsourced for labor.