I am not so sure about the advertising. Apple is already doing that with people who get saved by the watch and those don't then to make huge splashy headlines.
the watch doesn't give you connectivity anywhere your phone wouldn't. the people being rescued because they called from help from their watch are being rescued from areas with good cell coverage, they just didn't bring their phone with them.
it's a different story if they're offering satellite connectivity.
it's a different story if they're offering satellite connectivity.