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It makes a far broader point (or, points) than that.

> If your browser is a privacy gamekeeper and those trackers are data poachers, then you probably don’t want them all sporting the same logos.

> Chrome is one of Google’s primary platforms for user data profiling

> “If you use Chrome, you give up your privacy,” my STC colleague Kate O’Flaherty warns this week.

> Chrome is an excellent browser—technically. But as with all platforms, apps and services, you always need to follow the money. Once you ask yourself is this a product I have paid for or am I the product, are others paying to access me, then you can start to make clearer choices.

> The FLoC origin trial enrolled millions of you without an opt-in or opt-out into a secretive trial that Google now admits added additional fingerprinting surfaces. That means you were more easily identified and profiled. That’s not okay. Similarly, having promised to ditch tracking cookies, Google changed its mind—again, not okay.