[nbaum5]

GiftRocket is a new take on gift cards. Recipients prefer cash to gift cards, but it's tacky to give cash as a gift. We're trying to capture the sentiment of a gift card (I thought of you, I thought you'd enjoy this place) without the restrictiveness of a traditional gift card.

[jamesteow]

"it's tacky to give cash as a gift."

Ouch.

http://en.wikipedia.org/wiki/Red_envelope

[nbaum5]

Was talking about the US. There are exceptions in the US too (i.e. Bar and Bat Mitzvahs).