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by fanboy123
5432 days ago
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Diversification is usually a huge waste of money. It is hard for one company/culture to make money doing lots of things. Be glad they know their niche is ads and that they are doing everything they can to protect their castle (as a shareholder). Relentlessness will enable them to hold on to their position for longer than other companies would. However, all companies will eventually fall to competitors as t approaches inf. |
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It is certainly simpler to make a lot of money in the short term by focusing on one core business only. But diversification and redundancy are known survival techniques. Think IBM and Microsoft: both companies do a lot even if they have some sort of a core. But even the core is somehow intermingled with much of the else they do.
It's also not so simple to connect different dots if you only have one kind of dots. Google can combine stuff in novel ways because they're kind of a technological crossover. Not so easy if you've purged out all that clutter that doesn't fit in your core work.